Thirteen Data, Digital And Design Ideas To Give Your Marketing The Edge


Thu, Oct 26, 2017 2:00 PM - 2:45 PM EDT


SourceLink’s subject matter experts share their take on the 13 strategies that could impact your bottom line in 2018 and beyond. Join us as we share top tips on creative strategy, digital marketing, customer intelligence, and cutting edge direct marketing advancements. In the session, you can expect to learn:

  • 4 tips to harness the emerging digital marketing landscape 
  • 2 strategies to more effectively communicate with Millennials 
  • 2 customer intelligence ideas that will make your targeting more effective 
  • 3 tactics for more impactful creative that increases conversions 
  • 2 easy to implement strategies for more effective direct mail

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Regardless of what vertical you are in, our presenters will bring cross-channel knowledge that will help marketers of all shapes and sizes.

Merry Beth Ward is SourceLink's VP of Healthcare Strategy. Formerly the Marketing Director for Cigna-HealthSpring, Merry Beth oversaw all marketing and advertising. Now she’s helping SourceLink’s healthcare clients navigate the waters of CMS regulations, marketing communications and member outreach.

Dave Funsten is SourceLink's VP of Financial Services Strategy. Funsten has over 25 years experience in database marketing and customer relationship management systems, with a focus on direct mail and digital marketing programs.